When you write your product title use the keywords in your title. This would be more search friendly not only on Etsy, but also on other social media networks and most importantly on Pinterest. This way your products will be more visible to more people. Use the keywords in the product description as well. Don’t be stingy with your description and use as many keywords as possible.
Promote on Social Media
Promote your products on social media but be smart about it. There are two levels of promotion. First it’s the direct approach when you post about your product and tell about it. For example you promote a set of lace ribbons that you sell and post about the properties of the lace and the price. The second way is the indirect approach. Don’t post about the lace your selling. Post about a project you did with lace, ideas to projects you can create with lace, tips for sewing lace etc. This way you’ll talk about your product to a larger base and in a way that is more appealing and ineteresting.
Take good photos of the products you’re selling. People can’t touch the product they can only see it so you want to capture their attention. Make sure the photos are well lit and that the colors are showing. If you want to smooth them a little in Photoshop or other software don’t over do it. You don’t want the photo to look completely different from the real thing. I add a disclaimer stating that there might be slight differences between the photos and the real product.
I hope these tips will be helpful for you to promote your Etsy shop.
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When she was a young girl Einat used to sit on the carpet at her grandparents’ house with a huge scrapbook on her knees looking through it with amazement. These albums, created from scratch by her grandfather took her imagination to faraway places and sparked her creativity years later. When her first son was born her grandfather suggested she would create a scrapbook to document his life. Einat was bit by the scrapbooking bug and the rest is history. Today Einat is a versatile designer who owns her own business. She dabbles in various crafts from scrapbooking and altered art to mixed media and 3D paper crafts. She teaches online classes and design for several companies. She shares her projects and designs on her blog, FB page and very successful YouTube channel. Join her successful VIP Room Creative Club on einatkessler.com and get new class grade video tutorials, be the first to hear about new products and get access to printables, patterns, have more chances to win fabulous giveaways and much, much more!
Consignment involves placing items for sale with the agreement to get paid only when the products are bought by customers. Personally, I love selling my jewelry on a consignment basis. It’s allowed me to have my work in many stores, it’s a great boost to my profits, and the store owners I work with are amazing. If you’re new to consignment it can be a little overwhelming at first. Here are a few things to consider when deciding to sell your handmade produces on consignment….
The Positive Aspects:
1. It’s a great way to start selling in boutiques and shops.
When you’re just starting a handmade business, consignment is perfect for getting your foot in the door at stores. There’s not too much risk involved and you don’t have to have a huge product line to begin. Shop owners are also more likely to take a chance on new artists and makers if they don’t have to purchase a big wholesale order (where they pay for the goods upfront). Consignment allows them to see if a line will do well in their store without a huge initial commitment.
2. You can bring new merchandise regularly.
Restocking your work consistently is important for success when selling on consignment. It’s also a fantastic way to try out new styles, colors, and product types. Always ask the store owner first if it’s okay to bring in different pieces or if they’d prefer just the same kind you’ve been stocking. I’ll periodically check in with the shops that carry my work to see if they want a cool new product I’ve been developing.
3. You’ll get paid throughout the year.
When you sell on consignment you’ll get paid after your products are purchased by customers. Some shop owners “pay out” every month (when you have sold items), some every other month. Checks, PayPal, or direct deposit are the typical ways you’ll get the money owed for the goods sold. It amazing to get paid throughout the year! Those consignment funds can really help your overall sales numbers.
Extra tip: With consignment you also usually get to set your own retail prices, unlike wholesale where you give the shop owner what’s known as an MSRP (Manufacturer’s Suggested Retail Price).
4. It provides an increase in custom orders.
A lot of the boutiques that I consign with also take custom orders for my jewelry, which is a fun change of pace! They typically take notes down about what the customer wants and then email or call me with the request. Sometimes it’s not possible for me to make an item that is wanted, but if it is I then create the product and have the store take the payment as usual. Then I’ll drop off the custom order to the shop and they can contact the buyer.
The Negative Aspects:
1. It can be more difficult if the shop is far away.
Restocking and picking up checks (if they don’t get mailed to you) can be harder if the store isn’t local to your handmade business. Also, if anything goes awry it’s more difficult to stop in. For these reasons I tend to stick to nearby shops for consignment selling. This doesn’t mean you can’t have a good experience selling in another state or city. I’ve made it work successfully- but I wouldn’t necessarily do it when just starting out.
Extra tip: If possible, make a pre-arranged visit to the store at least one time when you start consigning. This way you can get a visual of the displays and also introduce yourself to the owners in person.
2. You won’t get paid all at one time.
Unlike wholesale, consignment arrangements mean you’ll get your money only when your items sell. If you don’t keep a big inventory level due to high material costs or a lack of fluid funds, this can be frustrating. The amount that you’ll sell in the holiday season can vary- some years are better than others. These are all factors to consider when making the decision to sell on consignment.
3. It doesn’t always work with every kind of product.
If you make certain types of products consignment might not be right for your business. For example, if your items are very large they could take up too much space in a boutique. Or they could be too specialized and therefore unlikely to sell on a consignment basis. Very expensive items might create too much liability for you and the shop owner. Not every kind of selling works for every artist and maker- and that’s okay! There are other options for your business that might be a better fit.
Have you placed your handmade items on consignment?
A Cincinnati native, Rebecca studied Art History & Geology at the University of Michigan. From there, she earned a degree in Fashion Design and Marketing from the American Intercontinental University in London, England. Highlights of her career include having several pieces from her graduation collection featured in the international fashion magazine i-D (UK, Feb. 2007) and working on menâs leather pouches for the movie Elizabeth: The Golden Age (which won an Oscar for Best Costume). Her brand “Purple and Lime” is a line of super-fun womenswear, jewelry, and accessories based in Chicago. She has been successfully selling her line on Etsy and in shops for four years, and enjoys teaching others about online handmade selling!