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Bespoke and Boutique News and Tips

Beautiful Branding – the Do’s and Don’ts: Kelly McElroy of Star Castle Studio [266]


How do your customers know whether your business is for them?

Your branding, of course!

This instantly tells folks if your work is going to fit their lifestyle and aesthetics, and if it resonates with them, you’re more likely to capture and keep their interest.

But how do you develop a beautiful brand that captures your ideal customer?

Today I speak with Kelly McElroy, a graphic designer who specialises in helping small indie businesses create brands that stand out.

We discuss some of the common mistakes beginner business owners make with their brands, some key principles to keep in mind when developing your brand, and we also share some cool branding tools that can help you!

You can listen to this episode below, or on your fave podcasting app!





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Nested Bean looks fantastic because of their eCommerce system Shopify


This isn’t just a tale about Nested Bean and their online store – I indicate it is, they are on the internet as well as appears to be doing well. Could Nested Bean take into consideration opening new retail areas?

How things appear in retail 💰ðŸ˜ðŸ˜º

As you might understand, online commerce has actually re-shaped exactly how individuals are now working. Sellers currently have a lot more to offer than they can stock up on supply, as well as customers can’t seem to get sufficient of the special deals online.

Long gone is the loyalty to stores as well as brand names as shopping comes to be progressively driven by mouse clicks, likes & links ðŸ˜

Consequently, physical shops are now quickly becoming soaked up by E-commerce stores. As well as with numerous currently gathering this sector, the mix of both aesthetic appeal and also functionality has currently fallen on to the Ecommerce merchants’ hands. Some physical stores are changing to accomodate unique occasions for customers as well as are using unique events as well as experiences to make buying in person extra unique.

Nested Bean

Buying Online with Nested Bean

On-line store owners are currently developing sites efficient in bring in customers and also offering them items both electronic and also physical plus memberships and also solutions. Amongst the several systems readily available to create an ecommerce store, Shopify stands out as one of the most prominent and reliable areas to develop an online shop 😺

A Huge Market Leader

It runs millions of transactions each month and also hundreds of countless on the internet shops that have expanded tremendously in income as well as popularity by using this service. Shopify hasn’t only been a good service for ecommerce sellers, however the customers utilizing Shopify sites have likewise appreciated what the service needs to offer them.

Established and newer companies like Nested Bean are picking Shopify

Both established and new companies and brands are benefiting from cutting edge technology from Shopify to represent them online. The system is flexible and powerful and appears to be highlighting the very best in any company that picks it. The only difficulty we see often is the SEO element with lots stores not yet fully in-line with SEO best practices.

There are numerous chances to tailor and customize the Shopify experience while guaranteeing that customer can find the items that they came for. Effective merchants comprehend that its important to provide the individuals what they expect to find.

Nested Bean chose Shopify

Since of the outstanding attributes highlighted listed below, we enjoy that Nested Bean has actually selected to use Shopify for their eCommerce platform. These are just some of the reasons that shopify is taking over as a recommended platform for up and coming on the internet vendors.

Unbelievably Consumer Friendly

Adaptability is one of one of the most frequently looked at consider this electronic world that we stay in right now. Due to sophisticated technology, individuals are now right into even more effective and also fast solutions for whatever they need, Shopify stores can easily be set up right into many various means and also configurations 💰

Now it looks like shopify is eCommerce done properly

Shopify isn’t a weak system. It’s simpler to use as well as setup no matter the your particular niche which you are offering.

Beautiful Themes 💰

No person intends to shop on a monotonous looking site nowadays, and also Shopify has made it feasible for online vendors to enhance their shops’ looks.

The system has advanced styling and also visually enticing templates that will bring in consumers while offering them a great experience. Search web pages function correctly, progressed filters as well as setup systems function well.

It’s easy and functions really well. Nested Bean has a well outlined site and also capitalizes on a few of these innovative attributes.

No one desires to go shopping on an uninteresting looking website these days, Shopify has made it possible for online merchants to boost their shops’ aesthetic appeals. Nested Bean has a well laid out website and also takes benefit of some of these sophisticated features.

The system additionally permits innovative programmers and also designers to develop a shop that matches their useful and visual desires ðŸ˜

Secured as well as Reliable

Shopify is among many systems for safely hosting an on-line store.


And as you might recognize, safety is a vital part of an online organization. A secure website will guarantee that consumers’ credentials are well kept whatsoever times.

Shopify has been and can provide safety and also dependability to its users, which is one of the things that has brought about its enormous development.

Scorching Quick Loading Speed

Unlike a few other organizing systems on the internet like WordPress as well as WooCommerce, Shopify has outstanding loading speeds. Consumers of Nested Bean have a simple time buying with the store.
👽

Mobile First

Online merchants understand that because a lot of individuals are doing so much with their mobile phones it has ended up being more and more essential to have a safe and reliable mobile website. Easy to follow text styling and great deals of big pretty photos likewise help to guarantee consumers can see what you’re offering and buy into what you are selling. Shopify has mobile friendly designs and this store utilizes them.

Thankfully, Shopify also comprehends this as well as supplies styles as well as functions that several shopkeeper can utilize to make their websites receptive enough for mobile use. Nested Bean has a site that functions rather well on mobile 💰

This isn’t simply a story about Nested Bean and their online store – I mean it is that story too. I question however, could Nested Bean consider opening brand-new retail areas Only time will tell!

Nobody desires to shop on a monotonous looking site these days, and Shopify has actually made it feasible for online merchants to boost their stores’ aesthetic appeal. Nested Bean has a well put together website as well as takes full advantage of some of these advanced functions.

Shopify is by far the most complete platform for securely holding an online store 😠click here to see it

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Bespoke and Boutique News and Tips

Increase Your Revenue Stream by Teaching Your Craft!


Teaching an artsy class is a rewarding and fun way to make more money and meet new people. I’ve been leading craft workshops for several years now and it has been amazing! The attendees are so creative and really enjoy doing something they might not usually get the chance to explore. It has allowed me to share my passion with others while drawing in more income for my handmade business. Let’s go through the process of picking a subject, arranging the class, and reviewing what you could change for the future!

Decide on a Class Topic

If you’re talented in a variety of creative arts, brainstorm about what would be a good class topic to teach to others. Some crafts are not as easy to complete in a short period of time or they might require heavy machinery. Also consider the age minimum for your particular craft. Most instructors focus on a project that students can take home with them. The exception would be things like a pottery painting workshop where you’ll kiln fire the pieces and they’ll pick them up later.

Find a Teaching Platform

There are a lot of websites and platforms to list your classes on, from online to local art centers. Ask around to see what would be a good fit for your topic and do some research about the fees, exposure, etc. Some sites and organizations might have an application process where you present the details of your class, so have that prepared ahead of time. You’ll also need photos of the finished products as an example for your class listing. You don’t necessarily have to list your class through a platform, but it does help you get more students via their promotions and advertising.

Select a Venue

An appropriate venue is the key to a successful class. Ask the platform you are listing on for recommendations as well as checking out local event spaces, coffee shops, etc. Some venues might charge you to rent the space, while other might just require a food or beverage purchase. Visit the location at least once before your class to make sure it will be right for your event. Check to make sure they have parking available as well as other amenities you might need (like wifi).

Market to Potential Students

Promoting your craft class is essential to getting a lot of students. The website or organization you’re listing your class on will typically do some advertising, and you can spread the word on social media. If you have a mailing list you can send out information about it to your contacts. Also try other methods of promotion, including paper signs (ask permission to put them coffee shops, etc.) and ads in the newspaper.

Prepare the Materials

Your workshop will go smoothly if you are well-prepared. A few weeks before the day assess your supplies to make sure you have enough of what they’ll need. This will allow you enough time to purchase anything else. Also be sure you have enough paper and ink to print out any instructions for the students. A few days before the class make a list of what you are taking and start to pack it up. Then you’ll be all set for the class day!

Teach Your Class!

The day of the class can be a little nerve-wracking. Get there early so you can have plenty of time to set up and deal with any issues that arise. When your students arrive greet them and check off their name from your roster. Also be available by cell phone and email in case someone gets lost or has to cancel.

See What You Can Improve

Every instructor has things that they wish went more smoothly in their class. Think about what you can improve as well as what was successful. If you enjoy doing this class you should schedule another one for the future!



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